2021 NACD Bronze Award Winner: JR Watkins
Although The National Association of Container Distributors convention was cancelled for 2021 due to COVID-19, Kaufman Container was still recognized for winning 2 prestigious awards. One of the award-winning packages includes the innovation line designed for JR Watkins. We are honored to announce that this package took home the Bronze in the Personal Care category.
JR Watkins was focused on creating a new product line geared towards the personal care market. The product line was scheduled to launch in March, 2020 in 600 Ulta stores. Unfortunately, COVID-19 hit and stores were forced to close. As society slowly opened back up, the product line has performed very well and is now in over 800 stores nationwide.
The innovation line is comprised of several products that you will see below. The cleansing hand elixir is a no-rinse hand wash that we packaged in 1 oz laminate tubes with a black octagonal closure. This line launched in 7 unique fragrances; Rosewater, OUD, Hemp Flower, Rosemary, Mandarin, Menthol & Musk.
The next product line was their no-rinse foaming hand cleanser, which is packaged in a 50 ml Clear PET cylinder with 25% PCR. This paired well with a 30 mm Black foamer pump and is perfect for the on-the-go consumer. There are 3 core fragrances; Lemongrass, Blu Lavender and an unscented version and more will be added in 2021.
The final product line is their Luxe Line which includes their bath elixir, shower mist and body wash. All 3 products have 3 core fragrances; Sleep (Monoi & Sandalwood), Awaken (Rosemary & Rosewood), and Detox (Tumeric & Citron). All of the bottles are slim PET cylinders but include a “Frost” additive that helps differentiate in the marketplace. The launch of Innovation line has been very successful and new products are already scheduled to launch in 2021.