2016 Tube Council's Best Innovative Component

Kaufman Wins Silver Tube Awardheel_to_toe_group_4

For years, Kaufman Container has provided multiple packaging containers & components for Sally Beauty. So when the beauty supply brand sought to relaunch its Heel to Toe Pedicure line, it turned to Kaufman.

They were originally using a screen-printed polyethylene tube, but wanted a modern, eye-catching package that also incorporated a color-coded regimen system to ease product selection.  

Kaufman partnered with Viva Packaging to provide polypropylene tubes with in-mold foil labels. “It is innovative and eye appealing with the in-mold label,” he says. Provided in a range of sizes, the tubes feature a gradient design in a different metallic color scheme for each purpose: purple for Intensive Care, light green for Exfoliate, and more. The tubes also have a snap-top closure for easy dispensing.

Kaufman Container was awarded the silver award for Best Innovative Component. Judges for the competition included representatives from major consumer goods companies (such as L’Oreal USA and Colgate) as well as representatives from packaging journals and other industry professionals.