New PacSun Fragrance Wins Package of the Year 2006

The votes are in, and Kaufman Container has determined one package as our best of 2006. That package is the new ‘Tilt’ fragrance available from Pacific Sunwear, a nationwide retailer geared to the trendy youth and teen markets. The award was granted to Diana Boyle and Nicole Mayne, the sales team who worked hard on getting this package to the market.

HK Insights, the design and manufacturing firm behind the concept of the ‘Tilt’ fragrance, turned to Kaufman Container to meet specific requirements and design ideas for the new scent. The idea was to embody the brand image of their retail clothing line and relay that in the package design of the scent.

The new PacSun scent for girls was set to come in two clear, slim 15 and 50ml sized glass bottles with a low profile pump and a metal overcap with the Tilt logo embossed in the top. While there were many essential elements, the overall design took months of review to find the perfect fit.

"The key to making this project work was timing. There were several different elements involved, from different glass options, global and domestic sources, artwork, and color matching for the overcap,” said Diana Boyle, Account Manager for Kaufman Container. “The fragrance had a launch date that had to be met and finding the right components was essential to the success of this line. We provided several options until we were able to find the perfect fit for our customers needs. Then it was just a matter of tight planning to make sure all of the elements came together."

Kaufman provided the glass bottles from SGD and worked with Rexam Dispensing Systems, who supplied low profile pumps as well as a metal cap anodized in a deep bronze shade that exactly matched the color of the pump. The cap was enhanced with a flower design also featured on the product’s external packaging which depicts a surfing theme that is common among PacSun’s merchandise.

The 'Tilt' fragrance project embodies the heart of what Kaufman Container provides, a one stop packaging source that our customers can count on. From start to finish, Kaufman Container was able to provide all necessary components as well as coordinate the artwork, color matching process, tooling for the overcap, and printing requirements. The final stage was quality control and ensuring on time delivery of all components to the filler.

Congratulations to Diana, Nicole and all who were involved in the creation of this package!

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