NACD Awards 2009
Kaufman Container is proud to announce that we were the recipient of the NACD award for Creative Use of Stock Components. This award goes to the sales team of Mary Chase and Jeannette Wennerstrom for their work on the Dr. Christine Rogers En Pointe Toners through Whipsmart, with a sotry just as amazing as the packaging...
After surviving her battle with breast cancer, the creator of En Pointe skincare decided that she wanted to design a product that would make other breast cancer fighters and survivors feel good again. Because of her story, the owner knew she wanted to have pink bottles to reflect the familiar color of the pink ribbon, synonymous with breast cancer awareness. The silver Chinese symbol on the front of the bottle was used to reflect life and the idea of survival.
With a rich story behind the packaging, En Pointe also needed to offer an upscale and luxurious feel, since the product inside is a "feel good" skincare line. By selecting attractive packaging, women would be proud to display this product on their bathroom counters. Though the initial quantities did not warrant a custom design, with some creativity Kaufman Container was able to provide a unique bottle - which included the plug and cap - and offered decorating options to achieve the desired pink hue. Kaufman Container then arranged for this clear bottle to be spray-coated in pink, and then provided hot stamping and screen printing to complete the look. The finished product offered a cohesive look to the entire line while staying within the restraints of a tight budget and small quantity orders.
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